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Hello!

I'm Ashley Chastain

I'm an Experience Designer focused on shaping the future of digital products through AI, systems thinking, and human-centered design. My recent work includes co-leading a first-to-market AI search experience that generated 54M+ media impressions, building scalable design systems, and redesigning high-traffic customer journeys that increased mobile conversion by 33%. 

AI Smart Search

Introducing

As AI transitions to the digital age, we stayed on top of the market to produce a smarter more personalized search experience by integrating Generative AI into search, in 90 days.

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Mobile Native Web

Booking flow redesign

Streamline the mobile booking journey from discovery to confirmation, boost engagement, and increase booking conversion.

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Unified Operations Experience

Pharmaceutical Client

Leveraged AI to synthesize research insights and accelerate ideation, informing solutions that improved visibility, prioritization, and cross-team coordination.

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Music App

I am sure you have heard of Apple Music and Spotify, but have you heard of a music platform made specifically for children? The Disney Music App is the first innovative way to provide users with a kid friendly music platform to listen to.

Disney

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SmartStart

Welcome to

SmartStart is an innovative AI-powered tool designed to facilitate seamless onboarding for new employees and provide continuous support throughout their career

© 2026 by Ashley Chastain

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